In 2016, Under Armour (UA) opened UA Lighthouse at City Garage in Port Covington. It is described as “the proving grounds for developing new, cutting-edge product and efficient manufacturing processes” and “the guiding light for developing best practices and efficient methods for how all Under Armour product is made.” Now, UA’s first South Baltimore-made product, UA Arris Project, which features a new bra and leggings, has hit the market.
In a video Under Armour said, “We wanted to create something that celebrated the women’s physique.” The site for UA Arris Project stated, “At first glance, it’s a bra and leggings. But a deeper story of comfort, design, and tailoring unfolds as soon as you put them on. Every seam, every stitch, every detail complements for superior confidence.” The bra is $50 and the leggings are $120.
Manufacturing has been a focus of Under Armour CEO and Plank Industries owner Kevin Plank and his businesses in recent years and he’s recently teamed with President Donald Trump on this effort. Last week Plank met with President Trump on the first Monday of his presidency and now Plank is part of the President’s Manufacturing Jobs Initiative along with 27 other CEOs. The group will hold a series of meetings. The goal of the initiative is “to continually seek information and perspectives from a diverse range of business leaders, including those listed below and others, on how best to promote job growth and get Americans back to work again.”
The Plank Industries umbrella includes Sagamore Spirit rye whiskey, which is putting the finishing touches on a new Port Covington distillery; Sagamore Ventures, the venture capital arm, which opened Port Covington’s City Garage, a 133,000 sq. ft. facility described as “a hub for manufacturing, innovation and entrepreneurship;” Harbor Boating Inc., which runs the Baltimore Water Taxi and is now building new boats in Brooklyn in South Baltimore; and Sagamore Development, which has an approved 266-acre master plan for the redevelopment of Port Covington.
Screenshot from UnderArmour.com