Locust Point’s Under Armour has been really aggressive in expanding their partnerships in recent months. Recently news broke that they would be outfitting Notre Dame Athletics, with Notre Dame Football being one of the biggest brands in American sports. Today Under Armour announced partnerships with Navy Athletics and American Ballet Theatre Soloist Misty Copeland.
Under Armour will outfit all of the Naval Academy’s 33 men’s and women’s varsity athletic teams beginning in the 2014-15 season.
“Under Armour is extremely proud to outfit the outstanding men and women who not only represent our home state of Maryland but also uphold the highest standards of the true student-athlete,” said Matt Mirchin, Under Armour’s executive vice president of global marketing in a release. “The Naval Academy Athletics Association’s commitment to brotherhood, tradition and values is on full display across its athletic teams, and we look forward to working with them to honor and advance the institution’s rich legacy.”
“We are very excited to partner with Under Armour, who continues to distinguish itself as a powerful advocate for the state of Maryland and for the nation’s military as a whole,” said Chet Gladchuk, Naval Academy’s director of athletics, in a release. “As the leader in sports performance and innovation, Under Armour will provide a great service to all of our student-athletes and will offer them a competitive advantage on the field of play.”
In 2007, Misty Copeland became the first African-American female soloist in 20 years at the American Ballet Theatre, and only the second in the history of the company.
“Misty Copeland is a game changer,” said Leanne Fremar, SVP and executive creative director of Under Armour Women’s in a release. ”Just as Under Armour is changing our consumer’s expectations around performance gear by infusing it with style and design, Misty is changing the world’s view of what it means to be a world-class ballerina. She brings a modern athleticism to a very traditional art form and pushes the boundaries of the status quo definition of the word ‘athlete.”
“Joining the Under Armour family feels like a natural fit since they have always championed hard work and strong women,” Copeland said in a release. “In addition to supporting me with innovative performance products that give me an edge in my training, Under Armour will be a great partner to help me inspire women as they find the will to pursue their goals.”